It’s Friday, and date night has finally arrived. At the theater, you get settled into your seat, waiting for the movie to begin. Mid-popcorn munch, your date turns to you and asks how much he owes you for tickets and snacks.
As you begin to do the mental math — $40 for tickets, $25 for snacks, $20 for drinks — you realize you’ve spent close to $100 on a night out at the movie theater.
At a time when we have more movie screens than ever before, we ask the question: How did we get here?