Strawberries still top crop in Santa Barbara County, but wine grapes moving up

Jul 8, 2014

Fresh strawberries for sale at a Santa Barbara County farmers market.
Credit Flickr member Damian Gadal

Strawberries continue to be Santa Barbara County's largest crop based on gross earnings, but wine grapes are quickly gaining steam.

The county's wine industry knocked broccoli production out of the number two spot for 2013 with a total value of $163 million.

The Agricultural Commissioner's office released the most recent crop report late Tuesday afternoon. It shows total value of all the local crops at more than $1.4 billion, up nearly ten percent from 2012.

Strawberries are still a dominant number one, pulling in a gross value of $464-million, up about five percent.

The top five crops are as follows (in millions):

  • Strawberries - $464
  • Wine grapes - $163
  • Broccoli - $136
  • Head lettuce - $75
  • Avocados - $49