visitors

Angel Russell

After closing once again in December due to concerns about visitors not following COVID-19 public health guidelines, SLO County's Pismo Preserve is now reopened, but with limited hours.

Visit San Luis Obispo County

San Luis Obispo County’s tourism arm is undertaking an expensive, first-of-its-kind campaign for the area, aimed at pulling in visitors from California’s big metro areas, as well as the large urban centers of Las Vegas and Phoenix.

Visitor numbers on the rise in Santa Barbara

Feb 24, 2014
Flickr member Damian Gadal

The amount of money spent at local lodging facilities in the City of Santa Barbara saw its largest increase in several years last month with a significant 23.8 percent bump. 

This year-over-year increase in visitor spending helped generate $991,834 in revenue for the city through its 12 percent Transient Occupancy Tax (TOT), the vast majority of which goes into the general fund. A smaller portion of the TOT is set aside for creek restoration and water quality improvements.