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Solvang working on a new tourism marketing formula

KCBX | By Tyler Pratt

Published December 3, 2019 at 7:57 PM PST

City leaders will consider the community's input on tourism marketing efforts.

The Danish-themed city of Solvang is asking for feedback as city staffers work on rebranding tourism efforts. Right now, surveys are being sent out to residents and businesses. The city council will consider those when making decisions on tourism marketing later in December.

But first, on Wednesday evening, Solvang is hosting three public engagement workshops focused on revamping its marketing. Solvang’s tourism arm had a tumultuous year with funding cuts and canceled contracts.

KCBX’s Tyler Pratt spoke with Solvang spokeswoman Kady Fleckenstein to learn more.

Wednesday night's workshops start at 6:30 at Solvang City Hall.

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Tyler Pratt

Tyler Pratt was a reporter, host and producer at KCBX from 2018 to 2020. You could hear him on weekdays filing news reports and hosting afternoon programming. Tyler hails from the deserts of West Texas but likes to call the the swamps of Louisiana home. He fell in love with public radio over a decade ago while studying improv comedy at the Second City in Los Angeles. He spent so much time in his car listening to KCRW while driving between auditions and various jobs that he eventually became inspired to switch careers from acting to radio journalism.

See stories by Tyler Pratt