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Solvang working on a new tourism marketing formula

Tom Wilmer/KCBX
City leaders will consider the community's input on tourism marketing efforts.

The Danish-themed city of Solvang is asking for feedback as city staffers work on rebranding tourism efforts. Right now, surveys are being sent out to residents and businesses. The city council will consider those when making decisions on tourism marketing later in December. 

But first, on Wednesday evening, Solvang is hosting three public engagement workshops focused on revamping its marketing. Solvang’s tourism arm had a tumultuous year with funding cuts and canceled contracts.

KCBX’s Tyler Pratt spoke with Solvang spokeswoman Kady Fleckenstein to learn more. 

Wednesday night's workshops start at 6:30 at Solvang City Hall.

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