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LOGOS + STYLE GUIDE

KCBX Logos and Style Guide

OUR TYPEFACE

The primary type family is Gilroy, a clean and geometric font that compliments the roundness of the KCBX logotype.

A more playful type family that may be used for headlines is Chillax.

Acceptable alternatives include: Century Gothic, ITC Avant Garde, Fieldwork, or Mazzard.


OUR COLOR PALETTE

The colors in our logo are supported by the neutrals black and white.



LOGO DON’TS

What to avoid when applying the KCBX logo:

  • Don’t put the logo too close to an edge
  • Don’t crowd the logo with other elements
  • Don’t change the size or arrangement of elements
  • Don’t use the logo on a color without enough contrast
  • Don’t change the logo colors