Underwriting Guidelines

KCBX’s listeners value the non-commercial nature of public radio. Our goal is to not only comply with FCC regulations for underwriting copy, but to avoid the “sound” of a commercial station. This meets the expectations of our audience and assures that your message will have maximum impact on our listeners.

A KCBX staff member would be happy to assist you in drafting effective copy that complies with FCC regulations and station guidelines.

• Maximum length is 15 seconds (typically 37 to 38 words).
• A station announcer reads underwriting spots live on the air.
• The name of the donor business or organization may be included a maximum of twice.
• Second person references such as you, your, or you’re are excluded.
• KCBX reserves the right to edit underwriting copy so that it complies with FCC regulations and station policy.

• Address, phone number, or web-site.
• A brief description of products and services you offer–brand names can be included.
• Length of time in business.
• Names of parent company, subsidiaries, or specific divisions of a company.
• A previously established slogan that meets both FCC and KCBX guidelines.

• Price related information including discounts, interest rates, or references such as “free” – “on sale” – “specials”
• Comparative or qualitative descriptions such as “best” – “most reliable” – “largest selection” – “nationally acclaimed” – “award-winning” – “exclusive dealer”
• Calls to action such as “call us” – “come by” – “try brand x”
• Inducements to buy, sell, rent or lease such as “this week only” – “a gift for first 20 customers” – “six months service included” – “limited lifetime warranty”
• Phrases that promote a cause or point of view: political, religious, social, etc.

"Support for KCBX comes in part from The Bayview Café and Catering Company, open from 6am to 3pm every day of the week. The Bayview Café features a breakfast and lunch menu, banquet facilities, plus off-site catering services."

"KCBX’s programming is made possible by contributing members in partnership with North Bay Computers, serving the North Coast since 1981 with locally built computer systems, upgrades & service. North Bay Computers, on the Web at northbay dot com."

Underwriting Rates