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San Luis Obispo County's new plan to grow tourism is most far-reaching to date

Visit San Luis Obispo County

San Luis Obispo County’s tourism arm is undertaking an expensive, first-of-its-kind campaign for the area, aimed at pulling in visitors from California’s big metro areas, as well as the large urban centers of Las Vegas and Phoenix.

At the same time, the organization is redefining its annual Savor The Central Coast campaign in a big way.

Visit San Luis Obispo's CEO joins Issues & Ideas to explain these two recent moves and how they play into the organization's over all goal of growing the county's tourism sector.

  • GUEST: Chuck Davison, CEO of Visit San Luis Obispo County, the non-profit organization tasked with promoting the county through advertissing, marketing, public relations and group sales.
  • HOST: Randol White, KCBX News Director