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Author: Cliff Branch discusses his book 'American Made: A Boomer's Reflection'

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Cliff Branch's new book, American Made: A Boomer's Reflection is the part biography, part retrospective on what it was like to grow up during the 50s, 60s, and 70s on California's Central Coast.

Branch was raised in Santa Barbara, went to Cal Poly for college, and began his adventures as a serial entrepreneur in San Luis Obispo.

His book candidly looks at his big successes (mail-order stereo components, hot tubs, computers, real estate) and his troubles (cocaine addiction).

Branch also delivers his opinions on the nation's political culture—from the perspective of somebody who has a lot of experience with marketing.