Journeys of Discovery: While some golf courses are dying, Elkhart Lake’s is thriving
Todd and Rachel Montaba, owners of Quit Qui Oc Golf Club in Elkhart Lake, Wisconsin, share insights about how marketing to multigeneration families is a vital ingredient in the success of their community golf course.
An example of their creative family offerings targets Sunday afternoons, when kids can play a round for one dollar, when accompanied by a parent or grandparent. Intrinsic in their marketing model is to offer programs that help propel family bonds while cultivating a new generation of golfers.
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