Todd and Rachel Montaba, owners of Quit Qui Oc Golf Club in Elkhart Lake, Wisconsin, share insights about how marketing to multigeneration families is a vital ingredient in the success of their community golf course.
An example of their creative family offerings targets Sunday afternoons, when kids can play a round for one dollar, when accompanied by a parent or grandparent. Intrinsic in their marketing model is to offer programs that help propel family bonds while cultivating a new generation of golfers.
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