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Billionaire returns to his roots to infuse the renaissance of Augusta, Missouri

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Tom Wilmer
Timeless Augusta, Missouri abounds with quaint inns and B&Bs.

Tom Wilmer reports from the rural village of Augusta, Missouri. It’s less than an hour’s drive to St. Louis but it’s truly a world away.

Jerri and David Hoffmann grew up in Washington, Missouri at a time when David’s family didn’t even have running water in their home.

After graduating from college, Hoffmann’s initial foray as one of the world’s foremost corporate headhunters (DHR International) catapulted his business ventures to include investing in financial services, hospitality, aviation, media marketing and more.

A viral Hoffmann focus is real estate ventures across America. The Hoffmann family grew to become the biggest developer in Naples, Florida—with 42 commercial properties including ownership of the Hertz Arena and the Everblades hockey team.

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Jillian Parks
Classic "Fat-Fender" Chevy pickups are revered by David Hoffman as evidenced by the proliferation of the classic trucks hanging out around Augusta, Missouri.

Fifty years later, the Hoffmanns returned to their roots to reinvigorate Augusta, Missouri (a stones throw from their hometown) with an initial 150 million dollar economic infusion, including renovations of more than 60 historic homes and commercial enterprises along with ownership of four wineries and more than 1,250 acres of vineyard.

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Jillian Parks
Jerri (left) and David Hoffmann visit with correspondent Tom Wilmer

We met with David and Jerri Hoffmann at a Fruit of the Harvest Dinner in Augusta.

Come along and join the conversation to discover the rest of the amazing story of the Hoffmann’s passion and love of Augusta and how they are in the midst of turning the destination in to a national wine destination slated to rival Napa Valley.

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Tom Wilmer
Uptown Augusta, Missouri historic structure renovated by the Hoffman Family.
Colin Pennington (left) Augusta Missouri based winemaker visits with correspondent Tom Wilmer.jpeg
Jillian Parks
Augusta, MO based winemaker Colin Pennington (left) visits with correspondent Tom Wilmer

We’ll also visit with Colin Pennington, the Hoffmanns’ winemaker with Augusta Wine Company.

Followed by Chris Armstrong, managing Partner at the Hoffmann Creative Agency, provides insights about the viral rebirth of Augusta, Missouri.

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Foundation at Hearst Castle

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NPR.ORG podcast Directory features Journeys of Discovery with Tom Wilmer podcast

You are invited to subscribe to the six time Lowell Thomas Award-winning travel podcast, Journeys of Discovery with Tom Wilmer, featured on the NPR Podcast DirectoryApple Podcast, the NPR One App & and more than twenty other podcast hosting sites including iHeartRadio

Tom Wilmer produces on-air content for Issues & Ideas airing over KCBX and is producer and host of the six-time Lowell Thomas award-winning NPR podcast Journeys of Discovery with Tom Wilmer. Recorded live on-location across America and around the world, the podcasts feature the arts, culture, music, nature, history, science, wine & spirits, brewpubs, and the culinary arts--everything from baseball to exploring South Pacific atolls to interviewing the real Santa Claus in the Arctic.
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