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Oakland’s Cannabis Tourism Trail with Cultivar Strategies

Visit Oakland
Visit Oakland
Oakland Cannabis Trail, Oakland CA

Correspondent Tom Wilmer visits with Brian Applegarth in Gilroy, California.

Applegarth, the visionary behind the creation of Oakland’s Cannabis Trail, is co-founder and Chief Strategy Officer of Cultivar Brands, a strategic marketing and events agency specializing in cannabis travel.

Join the conversation as Applegarth shares insights about the Cannabis industry, highlights of experiencing the diverse destinations along Oakland’s Cannabis Trail, medicinal applications, historical anecdotes, and the brutal struggles -- as well as accomplishments -- of today’s legal marijuana growers.

Eco Cannabis Oakland.jpeg
Tom Wilmer
Eco Cannabis retail dispensary located in the heart of downtown Oakland, CA.

Applegarth is the founder of the Cannabis Travel Association International and creator of The Cannabis Trail, a nine-county cultural journey that celebrates the history, pioneers, and story of the cannabis legalization movement.

Oakland Cannabis trail logo.jpg
Visit Oakland
Visit Oakland's Cannabis Trail logo

Applegarth says, “Oakland has been at the forefront of cannabis education, compassionate patient access, and human rights. With the city facing strong economic headwinds during deindustrialization and the loss of manufacturing jobs throughout the 1950s - 1980s, by the 1990s, city leaders were open to exploring uncharted avenues for downtown revitalization.

The potential for much-needed commerce spurred a new perspective on cannabis regulation and taxation, long before other cities across the country followed suit.”

For nearly two decades, Oakland has been a cannabis policy leader at the state and federal level, the legacy of cannabis in Oakland is one of the historic firsts, shaped by resilient advocates (like Richard Lee, Dale Sky Jones, Jeff Jones, Tucky Blunt, dress wedding, and Steve and Andrew DeAngelo) and defined by hard-fought legislation (Prop 215, Tax Measure F, Equity Program), all in the face of continuing federal criminalization and stigmatization (thanks in large part to the War on Drugs).

Funding for Journeys of Discovery with Tom Wilmer is provided by the Foundation at Hearst Castle

Conserving the past to inspire future generations of dreamers and preserving the legacy of Julia Morgan.

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Foundation at Hearst Castle

Experience authentically curated historical events that recreate what it was like to be a guest of William Randolph Hearst—from swimming in the iconic Neptune pool to Dining in Hearst’s private guest house overlooking the Pacific Ocean….click here to learn more about becoming a supporting member of the Foundation at Hearst Castle.

Journeys of Discovery with Tom Wilmer is featured on the NPR.ORG Podcast Directory

You are invited to subscribe to the six time Lowell Thomas Award-winning travel podcast, Journeys of Discovery with Tom Wilmer, featured on the NPR Podcast DirectoryApple Podcast, the NPR One App & and more than twenty other podcast hosting sites including iHeartRadio

Tom Wilmer produces on-air content for Issues & Ideas airing over KCBX and is producer and host of the six-time Lowell Thomas award-winning NPR podcast Journeys of Discovery with Tom Wilmer. Recorded live on-location across America and around the world, the podcasts feature the arts, culture, music, nature, history, science, wine & spirits, brewpubs, and the culinary arts--everything from baseball to exploring South Pacific atolls to interviewing the real Santa Claus in the Arctic.
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